Partner Relationship Management

Drive collaboration with your partner ecosystem

What is NetSuite Partner Relationship Management?

NetSuite CRM partner relationship management (PRM) capabilities establish a real-time information flow that enhances visibility and boosts partner collaboration. NetSuite gives you full control over every element of the partner-focused sales and marketing process, including joint marketing campaigns, lead management, sales forecasting, pipeline management, order processing and partner commissions and royalties. NetSuite’s PRM solution creates a conduit between partners and your organisation to improve customer satisfaction and drive revenue.

Improve Collaboration to Drive More Sales

Nurture partner relationships by making it easier to achieve mutual objectives. Equip channel managers and partners with real-time lead, customer and sales data to cultivate an educated, collaborative and productive channel.

NetSuite Partner Relationship Management Features

Real-time visibility into the entire partner marketing and sales process — from opportunity to order to commission — empowers organisations to expand revenue and market opportunities.

Joint Selling

Enable resellers to place and track orders independently while still providing your internal sales staff with complete visibility and transparency. Pay both employees and partners on the same sales transaction and calculate partner commissions based on the same parameters used for employees.

Joint Demand Generation

Enable partners to register and track their leads, and automatically notify your channel manager to monitor sales activity and provide better support. Gain insight into joint marketing efforts by measuring acquisition costs and conversion rates, and use that data to optimise future campaigns.

Sales Forecasting

Access partner sales forecasts and add weighted probability insights to provide visibility into potential revenue at each phase of the sales cycle. Review actual sales performance, recurring revenue and partner commissions in real-time.

NetSuite sales by partner retail dashboard

Partner Commissions and Royalties

Automatically process partner commissions so channel managers can focus on driving new business instead of handling referral fees. Commissions may be calculated based on the same parameters used for employees, such as commissions on sales, quantities, profitability or custom criteria.

Knowledge Management and Sharing

Empower partner organisations to more effectively sell and service your customers by giving them access to relevant information, sales enablement materials and marketing assets in an online Partner Center. Simplify channel compensation management by allowing partners to view their commissions in the partner portal.

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With NetSuite integrated with our CRM software, sales orders can be fulfilled and invoices sent automatically, cutting the time it takes to manage everything from 75 hours down to just 11 hours a month—one of many significant savings.

Ioannis Tsakatanis
Director of Financial Systems, Workable Inc.

NetSuite Partner Relationship Management Benefits

Empower Partners to Thrive. Develop and execute integrated marketing campaigns to deliver qualified leads to the right partners.
Sales and Partner Alignment. Unite your partner activities in PRM, sales activities in CRM and order management into a single application.
Multichannel Communication. Disseminate sales and marketing information across your partner network via email with click-to-destination links that drive partners to your portal.
Real-Time Visibility. Gain insights into day-to-day marketing and sales activities for better tracking and shorter sales cycles.

Challenges NetSuite Partner Relationship Management Solves

Manual Lead Management. Channel managers and partners can track leads and referrals within a single application.
Asset Management. Empower partners with on-demand access to a full library of sales and marketing resources, such as collateral and sales tools.
Order Management. Partners have the ability to place and track orders themselves. Access to up-to-the-minute volume and negotiated pricing helps ensure invoice accuracy while minimising manual work by the vendor's sales and support teams.

How Much Does NetSuite Partner Relationship Management Cost?

Companies of every size, from pre-revenue startups to fast-growing businesses, have made the move to NetSuite. Looking for a better way to run your business but wondering about the cost?

Users subscribe to NetSuite for an annual licence fee. Your licence is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. As your business grows, you can easily activate new modules and add users — that’s the beauty of cloud software.

Partner relationship management capabilities are part of NetSuite CRM, which is included with the NetSuite platform. Additional user licences required.

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