NetSuite Cloud ERP Facilitates New Distribution Channel Expansion Strategy
NETSUITE SUITEWORLD 2016, SAN JOSE, Calif. and Sydney—May 18, 2016—NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that the Lingerie Company of Australia, a leading luxury lingerie wholesaler and retailer who represents Simone Pérèle and Implicite brands, has deployed NetSuite in Australia and New Zealand to better manage its business operations and support its vision for B2B and B2C business growth in the region. NetSuite OneWorld replaced several legacy systems, including Solemate and MYOB for accounting, to manage its core business processes, including financial consolidation across its head office, wholesale business and 13 retail stores in Australia, customer relationship management (CRM), point of sale (POS), demand and supply planning, inventory management, order management, warehouse management, invoicing, payroll and multicurrency management for the Euro, US, Australia and New Zealand dollar.
Lingerie Company of Australia, a wholly owned subsidiary of the Simone Pérèle Group, has been in operation for 25 years, and today is one of the global brands’ largest operations outside of its headquarters in France. From its warehouse in Victoria, Australia, the company supplies the Simone Pérèle brand to over 120 wholesale accounts, Smith & Caughey's in Auckland, New Zealand, Ballantynes in Christchurch, New Zealand, and 13 of its own retail stores across Australia. In addition, Lingerie Company of Australia has a brand-exclusive relationship with one of Australia’s largest department stores, David Jones, which has grown from occupying a single rack to now being the only lingerie brand stocked across all 40 David Jones’ ANZ locations.
In July, Simone Pérèle plans to enter into concession relationship with David Jones, establishing a direct selling model in each department store where it will become solely responsible for inventory management and staffing. In order to support this move, Lingerie Company of Australia expects to rely increasingly on NetSuite OneWorld to provide accurate stock visibility across its 20,000 SKU’s and to help deliver enhanced customer service.
“A challenge we’re currently facing is to ensure we’re ahead of the industry shift away from pure wholesaling and toward ‘own’ retailing,” said Tim Rosenfield, CEO, of the Lingerie Company of Australia (Simone Pérèle ANZ). “The new concession agreement with David Jones is a perfect step to help achieve our business growth objectives; however, it is also adding a whole new layer of complexity. In order to manage this change, we need a robust inventory management system and NetSuite OneWorld can give this to us.”
As part of the company’s shift toward direct selling, Lingerie Company of Australia recognised that it needed to upgrade its customer relationship management (CRM) capabilities. Despite having over 200,000 Australian customers in its loyalty program, many contact details were inaccurate, and the lack of ERP integration made it difficult to get a single view of the customer. With NetSuite OneWorld, the company can now access and analyse each customer’s complete transaction history and turn this data into customised engagement. It can track what customers are buying and engage with them through tailored email marketing, whether offering complimentary items or communicating special deals with high value customers. Lingerie Company of Australia also has future plans to use NetSuite’s powerful development platform to further automate this tailored communication with its customers.
“As a business, we can now engage with our customers in a much more meaningful way, and this largely has to do with how we obtain, analyse and manage our data,” Rosenfield said. “Being able to offer our customers items based on their purchase history and engage with them in a way that makes them feel valued, is crucial to our business. To ensure we are providing the best level of service to our customers, we also need a responsive stock analysis system to offer the desired items to our ANZ customers in a timely manner.”
The rising cost of doing business in Australia and New Zealand is another concern for Lingerie Company of Australia. In order to maintain its warehouse in Brunswick, Victoria, it needs to maximise efficiencies across the business, and this requires clear visibility of financial performance. With its legacy system, Lingerie Company of Australia previously had no insight as to how it was performing until profit and loss statements were received at month’s end.
NetSuite OneWorld supports 190 currencies, 20 languages and automated tax compliance in more than 100 countries, and transaction in more than 200 countries. Since implementing NetSuite OneWorld, Lingerie Company of Australia has experienced the following benefits:
Today, more than 30,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of cloud-based financials/enterprise resource planning (ERP) and omnichannel commerce software applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success in delivering the best cloud business management software to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.
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