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ChannelAdvisor joins NetSuite's SuiteFlex Developer Program

Leveraging the SuiteFlex Development Platform, ChannelAdvisor Develops Industry Specific Software Application to Meet the Needs of the Top Internet Retailers

San Mateo, Calif. and Research Triangle Park, N.C. — October 25, 2007 — ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced that it has become a partner of NetSuite's SuiteFlex Developer Program. ChannelAdvisor has extended NetSuite's One System Architecture with new capabilities to help meet the needs of the top Internet retailers. The SuiteFlex Development allows third party applications to integrate rich transaction data — orders, inventory, invoices and shipments — with their applications, and enable customers and third-party developers to build new workflows and applications that can look and operate as if NetSuite's own developers wrote them.

Because NetSuite holds critical business data of a company — orders, invoices, Web site transactions, shipping records, time tracking and payroll data — the applications that are built on it using SuiteFlex provide key tools for managing the company's business. For example, with the ChannelAdvisor Complete platform, inventory data can be pulled from NetSuite and retailers are able to efficiently manage and market their inventory across the top e-commerce marketplaces such as eBay and comparison shopping engines such as Google Product Search. ChannelAdvisor Complete then feeds the orders back to NetSuite for fulfillment.

The ChannelAdvisor Complete platform provides technology and services that enables leading online retailers to improve profits across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN.

"ChannelAdvisor provides retailers with the best solutions to sell their products on multiple e-commerce marketplaces, comparison shopping engines and search engines," says Scot Wingo, CEO of ChannelAdvisor. "By working with NetSuite, we can provide joint customers reliable real-time connectivity and a robust on-demand fully integrated solution."

About SuiteFlex and NetSuite's SuiteFlex Developer Program
SuiteFlex is an application development platform that enables the creation of third-party vertical applications within NetSuite, as well as business process customisation for any end-user company. SuiteFlex includes several industry technology advances and innovations including additions to SuiteScript — which allows for on demand programming using only a web browser on a device with Internet access. As a part of SuiteScript, NetSuite introduced Suitelets and SuiteScript UI Objects, allowing customers and third-party developers to build new workflows and applications that can look and operate as if NetSuite's own developers wrote them. In addition, SuiteFlex introduces a dramatic new concept for the Software as a Service market — "Service as Software," SuiteBundler — to deliver new integrated vertical solutions by packaging their Suitelets and other extensions with NetSuite's core ERP/CRM/Ecommerce application. SuiteBundler enables solution providers to embed their industry-best practices, knowledge and applications — traditionally delivered as one-off services — into the actual NetSuite application for verticals in a repeatable fashion.

NetSuite's SuiteFlex Developer Program is established to help solution providers achieve success in vertical markets by bringing them the following:

  • Template development account with complete SuiteFlex customisation, development and integration capabilities and access to the entire NetSuite suite of applications. Developers can create and test their customisations, applications and integrations in this account and use it as a template for a repeatable solution they can deploy to multiple customers.
  • Online product and technical documentation and online product training
  • Phone and email technical support
  • Participation in the SuiteFlex developer forum
  • Eligibility to join NetSuite's Referral Program
  • Ability to apply for inclusion in the SuiteFlex Solutions directory.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to improve products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.

About NetSuite
NetSuite Inc. is a leading vendor of on-demand, integrated business management application suites for small and medium-sized businesses. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Ecommerce. NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.

NOTE: NetSuite, the NetSuite logo and SuiteFlex are registered service-marks or trademarks of NetSuite Inc.