Rapidly Expanding Social Media Company Reduces its Financial Management Workload with NetSuite OneWorld

International growth often brings a mix of accounting systems, with inconsistent data and different configurations. Tax requirements in each country can be difficult to manage. That’s the situation Brandwatch, a subscription-based social media software company, faced. With worldwide clients, including BT, Marks and Spencer, and L’Oreal, Brandwatch knew it needed a scalable financial solution that didn’t require continual licence upgrades and fixes.


Brandwatch

Company

Brandwatch

Location

Brighton, England

Industry

Software

SYSTEM REPLACED

QuickBooks

IMPLEMENTATION PARTNER

Nolan Business Solutions

Location

Fleet, United Kingdom

Netsuite Product Implemented

NetSuite OneWorld

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“Consolidating data from multiple countries with each running different finance systems was time-consuming; it took two to three days each month to prepare figures. NetSuite has made that financial consolidation problem go away, now it barely takes half an hour.” Brandwatch

Implementation, Integration, Scalability and Upgrades are All Seamless with NetSuite OneWorld and Nolan Business Solutions

Seamless accounting that scales with the business
Brandwatch chose NetSuite OneWorld to manage multiple accounting systems across its UK, German and US offices. Implementation partner Nolan Business Solutions delivered the solution in 14 days with a smooth go-live. Brandwatch was able to easily integrate an acquisition and scale its use of NetSuite with its growth.
Robust enterprise functionality
NetSuite’s cloud-based ERP system provides a central record of the business and helps Brandwatch adjust for currency, taxation and legal compliance issues around the world, including specific sales taxation requirements in the US, and VAT across Europe.
Ease of integration creates business efficiencies
Centralised reporting enables more efficient analysis of the business, without having to rely on complex Excel spreadsheets. Easy integration with other platforms, including billing, expenses and human resources, has automated manual work and effort. Thanks to NetSuite the finance team has only doubled in size despite the business growing from four employees to around 400 today.

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